The ability of a brand’s customers to identify the brand in a crowded market, and their level of familiarity with the brand’s unique buying proposition. Greater brand awareness is often a primary goal of marketing a product or service and is critical when launching a new brand. Brand awareness coupled with brand preference creates an opportunity for premium pricing.
Visual ads and Motion Graphics
Creative online video is one of the most powerful and profitable way of promoting your company and its products. Brands and companies have the power to share their values and identity through a creative online video that uses appealing visual elements to attract more consumers with more effectiveness.
Digital Marketing and Social media Promotion
It is also an umbrella term that encompasses different marketing strategies such as Social Media Marketing, Search Engine Optimization, and Email Marketing.Compared to traditional marketing methods such as print, billboards, and TV, digital marketing is primarily data-driven. Many popular digital advertising platforms today provide access to campaign reports for comprehensive data analysis.